Comments for tJP http://blog.thejenkinspartnership.com.au A weblog that helps sales and marketing perform better - together! Wed, 08 Sep 2010 13:22:46 +0000 http://wordpress.org/?v=2.3.3 Comment on 3 time horizons of Strategic Marketing by lj http://blog.thejenkinspartnership.com.au/2010/04/08/3-time-horizons-of-strategic-marketing/#comment-229 lj Tue, 13 Apr 2010 22:48:45 +0000 http://blog.thejenkinspartnership.com.au/2010/04/08/3-time-horizons-of-strategic-marketing/#comment-229 Mike Now that is an idea for a book - maybe an ebook! Maybe we can collaborate - you take one role and I'll do the spin! lj Mike

Now that is an idea for a book - maybe an ebook! Maybe we can collaborate - you take one role and I’ll do the spin!

lj

]]> Comment on 3 time horizons of Strategic Marketing by Mike http://blog.thejenkinspartnership.com.au/2010/04/08/3-time-horizons-of-strategic-marketing/#comment-227 Mike Tue, 13 Apr 2010 12:52:21 +0000 http://blog.thejenkinspartnership.com.au/2010/04/08/3-time-horizons-of-strategic-marketing/#comment-227 Ah yes, knee jerk marketing! someone is going to write a book on that topic arent they? What a great title... Mind you if great marketing was easy, I guess everyone would be doing it and they clearly arent, which creates a lot of opportunity for the best. Ah yes, knee jerk marketing! someone is going to write a book on that topic arent they? What a great title…

Mind you if great marketing was easy, I guess everyone would be doing it and they clearly arent, which creates a lot of opportunity for the best.

]]> Comment on A B2B marketing dilemma - who is your customer? by Mike http://blog.thejenkinspartnership.com.au/2010/03/22/a-b2b-marketing-dilemma-who-is-your-customer/#comment-226 Mike Tue, 13 Apr 2010 12:49:14 +0000 http://blog.thejenkinspartnership.com.au/2010/03/22/a-b2b-marketing-dilemma-who-is-your-customer/#comment-226 Did I sound a little bitter and twisted? I've probably been in a sales job too long! Trouble is, I love it when it all works the way its supposed to, and you get to follw through on great leads which generate nice pieces of business. There probable are better jobs than sales, but I dont feel the need to search them out... Did I sound a little bitter and twisted? I’ve probably been in a sales job too long! Trouble is, I love it when it all works the way its supposed to, and you get to follw through on great leads which generate nice pieces of business. There probable are better jobs than sales, but I dont feel the need to search them out…

]]> Comment on New Notebook - Mac or Windows 7? by lj http://blog.thejenkinspartnership.com.au/2010/01/18/new-notebook-mac-or-windows-7/#comment-196 lj Mon, 29 Mar 2010 21:57:04 +0000 http://blog.thejenkinspartnership.com.au/2010/01/18/new-notebook-mac-or-windows-7/#comment-196 Subsequently Robert Sent me the following email links Taskify! Select the email, missed call, SMS, etc, then via the BlackBerry menu click Onto Tasks. http://www.atomichelix.com/taskify/index.html Atomichelix also make Notify! that makes a Memo (Note) from messages. OntoCalendar Again via the BlackBerry menu click Onto Calendar. There are options for this app such (such as copy message) in the main BB Options menu. http://soundslikeobiwan.com/~roger/OntoCalendar/ Microsoft Entourage comes with AppleScripts that do the same. They all make GTD easier for me. (He has standardised on OntoCalendar) Subsequently Robert Sent me the following email links

Taskify!
Select the email, missed call, SMS, etc, then via the BlackBerry menu click Onto Tasks.
http://www.atomichelix.com/taskify/index.html

Atomichelix also make Notify! that makes a Memo (Note) from messages.

OntoCalendar
Again via the BlackBerry menu click Onto Calendar. There are options for this app such (such as copy message) in the main BB Options menu.
http://soundslikeobiwan.com/~roger/OntoCalendar/

Microsoft Entourage comes with AppleScripts that do the same. They all make GTD easier for me.

(He has standardised on OntoCalendar)

]]> Comment on New Notebook - Mac or Windows 7? by lj http://blog.thejenkinspartnership.com.au/2010/01/18/new-notebook-mac-or-windows-7/#comment-195 lj Sun, 28 Mar 2010 21:51:09 +0000 http://blog.thejenkinspartnership.com.au/2010/01/18/new-notebook-mac-or-windows-7/#comment-195 Hi robert Thanks for the comment - would like to find out more about turning and email into a task on the BB - not sure I am on top of that yet> Thx Leighton Hi robert

Thanks for the comment - would like to find out more about turning and email into a task on the BB - not sure I am on top of that yet>

Thx

Leighton

]]> Comment on New Notebook - Mac or Windows 7? by Robert http://blog.thejenkinspartnership.com.au/2010/01/18/new-notebook-mac-or-windows-7/#comment-193 Robert Sun, 28 Mar 2010 09:59:51 +0000 http://blog.thejenkinspartnership.com.au/2010/01/18/new-notebook-mac-or-windows-7/#comment-193 Hi Leighton, I happily use both Mac and PC with BlackBerry which is my main capture device. On the BlackBerry it's simple to turn an email, SMS, Contact, etc, into a Task or Calendar event that syncs back to Outlook/Entourage. And vice versa. -- Robert. Hi Leighton,

I happily use both Mac and PC with BlackBerry which is my main capture device. On the BlackBerry it’s simple to turn an email, SMS, Contact, etc, into a Task or Calendar event that syncs back to Outlook/Entourage. And vice versa.

– Robert.

]]> Comment on A B2B marketing dilemma - who is your customer? by lj http://blog.thejenkinspartnership.com.au/2010/03/22/a-b2b-marketing-dilemma-who-is-your-customer/#comment-190 lj Tue, 23 Mar 2010 21:46:59 +0000 http://blog.thejenkinspartnership.com.au/2010/03/22/a-b2b-marketing-dilemma-who-is-your-customer/#comment-190 Mike I think we have the choice of doing nothing and continuing with the same problems or we can fix them. I'm in the fix the problem camp. So on the question of leads, there must be an agreement on what a Qualified lead is, there must be a process for acceptance, rejection, nurturing etc. Above all it must be measured - so if you reject 90% of all leads today, then you measure it and work towards improving it to 90% acceptance. One thing will be guaranteed with such an agreement - the number of leads hitting sales desks will fall radically - but quality should take a huge jump too. I think that the CMO has an expected tenure of less than 2 years - less than the CEO! In the future I forsee more turbulance and chaotic markets and businesses. This will mean that cash-cows will become more dynamic their management will come under greater scrutiny and pressure to perform - they wont be a place to hide. At the end of the day, manager's need to manage and if these problems are important enough, they fill be fixed. Mike

I think we have the choice of doing nothing and continuing with the same problems or we can fix them. I’m in the fix the problem camp.

So on the question of leads, there must be an agreement on what a Qualified lead is, there must be a process for acceptance, rejection, nurturing etc. Above all it must be measured - so if you reject 90% of all leads today, then you measure it and work towards improving it to 90% acceptance. One thing will be guaranteed with such an agreement - the number of leads hitting sales desks will fall radically - but quality should take a huge jump too.

I think that the CMO has an expected tenure of less than 2 years - less than the CEO! In the future I forsee more turbulance and chaotic markets and businesses. This will mean that cash-cows will become more dynamic their management will come under greater scrutiny and pressure to perform - they wont be a place to hide.

At the end of the day, manager’s need to manage and if these problems are important enough, they fill be fixed.

]]> Comment on A B2B marketing dilemma - who is your customer? by Mike http://blog.thejenkinspartnership.com.au/2010/03/22/a-b2b-marketing-dilemma-who-is-your-customer/#comment-189 Mike Tue, 23 Mar 2010 09:27:21 +0000 http://blog.thejenkinspartnership.com.au/2010/03/22/a-b2b-marketing-dilemma-who-is-your-customer/#comment-189 and how does this work with the underperforming marketers who maybe arent delivering any quality leads? Or the B2B marketers who quite happily milk the cash cow products, and sit on their hands marking time waiting for the next reshuffle at head office? Marketers probably get the sales feedbsck they deserve and vice versa. and how does this work with the underperforming marketers who maybe arent delivering any quality leads? Or the B2B marketers who quite happily milk the cash cow products, and sit on their hands marking time waiting for the next reshuffle at head office? Marketers probably get the sales feedbsck they deserve and vice versa.

]]> Comment on A B2B marketing dilemma - who is your customer? by Sally-Anne Gerull http://blog.thejenkinspartnership.com.au/2010/03/22/a-b2b-marketing-dilemma-who-is-your-customer/#comment-188 Sally-Anne Gerull Tue, 23 Mar 2010 00:04:24 +0000 http://blog.thejenkinspartnership.com.au/2010/03/22/a-b2b-marketing-dilemma-who-is-your-customer/#comment-188 very good points Leighton, thoroughly agree with this and it is something many Marketers face regularly very good points Leighton, thoroughly agree with this and it is something many Marketers face regularly

]]> Comment on The Sales and Marketing process- in the dark ages by lj http://blog.thejenkinspartnership.com.au/2010/03/10/the-sales-and-marketing-process-in-the-dark-ages/#comment-183 lj Mon, 15 Mar 2010 21:45:16 +0000 http://blog.thejenkinspartnership.com.au/2010/03/10/the-sales-and-marketing-process-in-the-dark-ages/#comment-183 Simon I heard about a vendor 'sales handover' process where it was not a handshake, but a ceremony! The lead came with ribbon and the cost of the lead - and sales then accepted it and treated it as something important and expensive. Sounds cool - Leighton Simon

I heard about a vendor ’sales handover’ process where it was not a handshake, but a ceremony! The lead came with ribbon and the cost of the lead - and sales then accepted it and treated it as something important and expensive.

Sounds cool - Leighton

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